Consider, for a minute, the power of Promotional Products.  You want to talk ROI (return on investment)?  Let's look at what is commonly called "Cost per Impression" or CPI.  A few head turning examples: Notepads - Recipients of a 50-sheet scratch pad will have an minimum of 50 exposures to the ad message written on it. And if the notes are passed on, the number of exposures can double or even triple.  The CPI for a $1.00 notepad would be $1.00 divided by 50 sheets, or $.02 per impression.    Watches - People look at their watches an average twice an hour.  If you figure there are 16 waking hours in a normal day, they'll see what is imprinted on the watch face 32 times.  For a basic $12.00 watch, the CPI for just one day is $.37.  Spread that out across the typical 3-year warranty period and it works out to more than 35,000 impressions, or a CPI of roughly three-hundreths of a cent!    Mugs - The ad message on a coffee mug will be seen as often as 10 times a day, and good quality mugs tend to be kept for years.  For a $5.00 mug, the CPI would roughly be $.02 over a basic mug's two year life span.  And the recipients hold the ad message in their hand and use it every day!      Try getting these kinds of targeted exposures with a radio or TV spot....not for that kind of money!!    Call us today and we can get you a CPI of your own!